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Andrew Melissas, Principal Consultant for Apparel Design and Branding

Updated: Sep 1, 2023

Q: What made you want to join RheoHero?

A: I liked that Ludo and Karan were looking to disrupt an industry. I’ve always been an underdog, so the thought of joining the team was appealing. I design so that athletes can dominate. Rheohero was an opportunity to do that.

Q: What do you enjoy about working with the team?

A: Their hunger and drive to succeed is inspiring. I know they’re tired; they’re PhD students, after all. But during our meetings, they give it their all.

Q: What has been your favorite RheoHero memory so far?

A: Back in the early days, I was creating braces by myself from scratch, each taking hours to complete. We’d meet to make minor adjustments, and I would have to start the process again. We did that about 20 or so times.

When we finally had the finished product in our hands, I felt like a weight had been lifted from my shoulders. Six months of hard work had gone into that moment, and I was so proud of what we had created.

Q: How have sports played a role in your life?

A: Broadly speaking, sports are an analogy for life. They will teach you lessons the classroom never will. One team makes an adjustment and the game’s momentum shifts. It is like a chess match. How does the other team react? How does a coach motivate their players in the face of overwhelming odds? I can truly get lost in the narrative of a single game.

I love working with athletes. They have a hunger and a drive for perfection that is rare for the rest of the population. Working with people who are masters of their craft is infectious for me; it pushes me to work harder.

Q: What is your favorite sport to watch or play?

A: College football, hands down. My grandfather played in college, and ever since I was 6, I spent my Saturdays in his man cave watching games. There’s nothing that compares to the pageantry and tradition of college football.

Q: What would you like to see the company accomplish?

A: I want to see them disrupt an industry that hasn’t seen innovation in decades. When Karan and Ludo made their pitch to me, asserting that their brace could do what nothing else on the market could, I was convinced. Looking at the braces offered at the prices for the masses, Rheohero stands to upset the market. Current braces look like they were designed in the ’90s and aren’t effective.

Q: Favorite sports movie?

A: Remember the Titans or Glory Road

Q: What do you enjoy about designing?

I design so that athletes can dominate. What is most intoxicating about design is that permanent look of awe tattooed on the athlete’s face when you reveal a product to them. That is the feeling I am constantly chasing.

Q: What is something unique that you bring to the team?

I earned my bachelor's degree in engineering from Georgia Tech and worked as an engineer for two years before switching to design. With my dual background, I can flow effortlessly from the technical to the aesthetic to the ergonomic/anthropomorphic. I serve as an intermediary between the factory and the founders.

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